Last 7 September, our colleague Bobby Mao, Sales Director for China, closed the first direct sales contract for our equipment for the Chinese market, with the printing press manufacturer Beiren. Alvaro Hurtado, Paper Converting Division Director visited their factory to sign the contract.
MTorres will provide an LTX Splicer and a manual unwind TSH that will be integrated into a Beiren CI flexographic press. The production speed could reach 300 mpm.
Beiren evaluated the reliability and stability of the MTorres equipment compared to other competitors, as well as the good reputation we enjoy within the liquid packaging industry.
Therefore, they chose MTorres as the finalist for their first project in this industry for their client: BIHAI Packaging.
For MTorres, this project signifies the entrance into customers in the Chinese printing market. The successful integration of our solutions to Beiren will be a showcase for the rest of manufacturers and final customers in this sector.r.
Both MTorres and Beiren are convinced that this is the beginning of a good collaboration for future projects.
Shanxi Beiren Printing Machinery Co., Ltd. is the principal machine manufactuer of rotogravure printing presses in China. They have been manufacturing equipment for more than 40 years and make nearly 200 presses per year. Beiren primarily manufactures rotogravure presses for flexible packaging, tobacco packets, laminating machines, and are now introducing faster and more precise CI flexographic presses to their portfolio.